Do you ever gaze into the mirror and pull the loose skin on your face back a bit just to see how you would look if there were more fullness, less sagging – fewer wrinkles?
We all do it. Even celebrities who look amazing in front of the camera pull and tug a little here and there to put everything back to where it was ten years ago.
Ah, the age-old pursuit of beauty.
The cosmetic industry thrives on our innate desire to look good.
Cosmetics go a long way to help enhance our best features, but they can’t do everything – and they shouldn’t have to! In reality, a human being’s perception of beauty is based on facial symmetry and balance and, believe it or not, this is actually something we often process subconsciously.
Simply put, when one’s lower face is in balance with his/her mid and upper face, the overall appearance is perceived as more attractive.
Maybe you’ve always had a small chin or receding jawline and thought that a little more something in that area of your face would help.
You could be right. A face, whether it be male or female, falls out of harmony as a whole when the chin is too short, too narrow, or recessed.
Studies show that a strong chin is viewed as beautiful or handsome, and socially attributed to strength and confidence. A less-defined chin is perceived to convey weakness, especially in men.
Ouch. Does that mean the only fix is a surgical chin implant or jaw reconstruction?
Dr. Maureen Sweeney of LiveYoung Medical has the (happy) answer to that question:
“Historically, aesthetic medicine focused on surgical solutions to achieve facial balance, particularly for structural regions such as the chin and jawline. Now we have an effective, safe, non-surgical solution that provides natural and individualized results with virtually no downtime and only minimal recovery needed.”
If you haven’t heard of JUVÉDERM® VOLUX™, it may be because it was just approved for use in Canada in June 2019.
Dr. Sweeney, who has been working with the JUVEDERM® family of dermal fillers since 2004, believes that JUVÉDERM® VOLUX™ is a significant addition to her treatment protocol.
“JUVÉDERM® VOLUX™ offers lift and projection while remaining elastic and mouldable, qualities that are necessary for results that look and feel natural.”
Dr. Sweeney approaches her patients with an aesthetic eye. There is both artistry and skill in achieving a balanced face.
“In women, the ideal lower face shape displays a defined curve of the jawline with a clear distinction between the jaw, chin, and neck. The appearance is one that is soft but distinct, not too square or round. The chin should be firm and toned, with a smooth finish, nothing hanging, not too pointed, and delicately rounded. The face can be oval, round, heart, or diamond-shaped, but it should be balanced.
This hyaluronic acid dermal filler, JUVÉDERM® VOLUX™ is designed to contour, shape, and sculpt the chin and jawline using carefully injected and placed volumizer gel. Depending on a patient’s anatomy and wishes, injections of JUVÉDERM® VOLUX™ can add length and projection to the chin and also contour the definition of the jawline,” said Dr. Sweeney.
The results are excellent and last up to 24 months.
Patients are thrilled with their non-surgically balanced and symmetrical looks. Satisfaction rates are 94% after three months and remain high at 80% at 18 months post-injection.
That is a lot of happily balanced faces!
Would you like to learn more?
It is essential to book a consultation to plan treatment and review recovery precautions.
The same considerations apply to treatment with JUVDERM® VOLUX™ as with the other JUVÉDERM® hyaluronic acid dermal fillers.
Treatments are individual, and results can vary. Adverse effects are typically mild and short-lived and may include bruising with discoloration, tenderness, and swelling. Patients, however, rate discomfort on average as very manageable.